Improving the quality of goods and services is not at all a prerequisite for small business development. Moreover, it is often impossible (for example, if you are not engaged in production). But it is always possible to improve the quality of customer service. It never comes at a disadvantage.
Increasing the quality of services or goods (if you produce them) does not necessarily lead to an increase in cost. You can keep the price of your product or service and the profit margin at the same level, while increasing quality. This can be achieved as follows. With growth in sales the production of goods or services grows and the cost of production usually goes down. So, instead of being happy with the increase in profit margin or lowering the price, you need to keep it at the same level by buying, for example, more quality parts.
If you provide services, you can help by introducing the dependence of labor remuneration on the quality of work. To do this, you need to develop precise criteria for the quality of services and communicate them to employees. Each of them should know their area of responsibility and the amount of bonus for quality.
Not always what seems like quality improvement will appeal to your customers. So it makes sense to try out an innovation on a few clients before introducing it across the board.
