Helium 10 Review: Pros and Cons plus The Biggest Coupon 2019

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Currently, people are making millions through Amazon FBA (Fulfillment by Amazon) business. Starting the Amazon FBA business is easy, but optimizing product description, getting reliable product ideas, or tracking your sales manually is a daunting task. The good news to the Amazon sellers is that there is an all-in-one powerful tool named Helium 10 that offers all solutions.

helium 10

What is Helium 10?

Helium 10 is a powerful software that contains tools designed to help committed Amazon sellers. It has all you require to set up and grow your label on Amazon. It also helps you to find a winning product as well as optimizing the product listing.

Helium 10 is an all-in-one solution that assists you to grow your label at ease. It provides a Chrome extension that seamlessly integrates with the Amazon marketplace. It is labor-intensive and eliminates a lot of guesswork.

The Helium 10 has an easy to use dashboard where you can access information or data and became a successful Amazon seller. The only thing you should do is to understand its features and how it works. This way, it will be much easier for you to get the most out of what Helium 10 offers.

What You Can Do With Helium 10

helium 10 tools

With Helium 10, you can do everything you need to do in Amazon FBA business, from product research, keyword research, ongoing maintenance, product launches, till listing optimization. You can do them all by using the 17 tools inside the Helium 10 that will be explained below.

Tools inside the Helium 10

Helium 10 has very many useful tools that you need to learn about. They are:

1. Helium 10 Magnet (Keyword Aggregation)

helium 10 magnet

This feature helps you save time that you would otherwise waste browsing between various keyword-searching tools by generating a list of some of the most relevant and useful keywords for your products. The only thing you will need to do is to add your “seed” keyword(s) and then this feature will help to suggest the most valuable, relevant and detailed keywords that your top competitors are using.

By generating some of the most competitive and profitable keywords, Magnet helps to boost your Amazon SEO (Search Engine Optimization) and this, in turn, helps you to make more sales. Therefore, if you are an Amazon seller who wants to make more sales, you should consider using this tool.

How To Use The Magnet

  • Insert the seed keywords. This can be up to 200 keywords but you have to ensure that they are separated by commas.
  • Decide your marketplace. For instance .com, .co.uk, .co, .it, .de, .in, or .fr. They are about the countries of your market (ie: .it is for Italy).
  • Look for the search button and click on it.
    Once you click on search, this tool will display thousands of related as well as long tail keywords within no time. The next thing you will do is to filter these keywords depending on your needs or simply pick Amazon’s chosen keywords.
  • Extract the data. You can do this by importing directly to Frankenstein or extract in a file format report (CVS/Excel).

2. Frankenstein (Keyword Processor)


Once you are done with keyword extraction, you will realize that some of them contain repeated words and unnecessary characters that you should remove before you can use them. Analyzing these keywords is not an easy task and this is where Frankenstein comes in.

With the help of Frankenstein, you will be able to process thousands of keywords within no time. It will help you to remove the unwanted characters or words and also to sort your keywords so that you have the most beneficial ones. By having the right keywords you will be able to make massive sales and therefore this tool is very useful to you as an Amazon seller. 

How To Use The Frankenstein

  • Insert all the extracted keywords.
  • Pick the filtering options that suit your needs. There are filtering options meant to help you get rid of repeated words, undesired or special characters, ASINs, etc.
  • Check for “Process” button and click on it. Within no time you will have a more relevant and manageable list of keywords.
  • Get rid of all the irrelevant words.
  • Save the data or export it to scribbles.

3. Helium 10 Index Checker – Determine Keyword Profitability

index checker

You could be having some keywords(bad) that are affecting the ranking of others. Index checker shows you whether Amazon is indexing your keywords (backend and/or frontend) or not. Trying to check this manually can be very challenging task that would take more hours or even days depending  on the products you have. However, with the help of Index Checker this task can be completed within no time and hence it is a very useful tool. 

How To Use The Index Checker

Using index checker is very simple, you need to insert the ASIN, Seller ID(s) Keywords (max 5000 characters). Once you insert these details you can leave index checker to handle the rest. Note that you can likewise include your brand name and your competitors ASIN and see the keywords that ranks them. 

4. Trendster – Determine The Trends of Products

helium 10 trendster

Trendster is yet another important feature of helium 10 and it lets you analyze the trends of products within a given time duration, usually one year. It is a handy tool since it tells you whether the products you want to source have steady sales throughout the year or not. You need to use this tool before sourcing your products since you do not wish to deal with products that have demand fluctuations. 

How To Use The Trendster

  • Simply add the ASIN (max 4), seed keywords elaborating the ASIN and then the date range (can be a day, a week, a month, 3 months or a year).
  • Choose the marketplace and then begin your search.
  • The trend will be displayed in Google and Amazon FBA.

5. Misspellinator – To Check Misspellings Of Keywords


This is yet another important tool that is meant to correct the spelling mistakes individuals might make when writing their search terms. Misspelling keywords is enough to deny you massive sales as well as ranking opportunities. However, with the help of this unique tool, you don’t have to worry a lot since it will detect some commonly misspelled words and correct them for you.

How To Use The Misspellinator

  • Insert Your Keywords
  • Once you start inserting your keywords, Misspellinator will display all the words that are commonly misspelled by shoppers and then correct the keywords automatically.

6. Scribbles – Listing Optimizer.


This tool lets Amazon sellers use the best and most competitive keywords so as to improve their organic rankings and also attract more traffic on their products listings. It helps individuals to optimize their listings with the most relevant and profitable keywords (frontend and backend). With the help of this tool, you can rest assured that all the useful keywords will be available for use. 

How To Use The Scribbles

  • Insert four to five main keywords and also the unique keywords generated by Frankenstein.
  • Start Processing and you will notice that all the unique phrases and keywords will appear colored. The most searched words will assume a red color while the least searched will assume a black color. Filter them depending on their colors by clicking on the colored bar.
  • This way you can be able to choose the words to use and the ones not to use.

7.  Alerts (Brand Gating And Hijacker Checker)

hijacker alerts

No matter where you go on Amazon, you will find listing hijackers and this means you will need to secure your products, your brand, buy box status and also your reputation. Alerts help to prevent frauds by monitoring the chosen ASINs to ensure that nobody can be able to interfere with your listing images, pricing, or sell your products. This tool will deliver a notification to you anytime it detects unusual activities.

8. Helium 10 Keyword Tracker – Determine Keyword Ranking.

helium 10 keyword tracker

As an Amazon seller, it is good to always know how your keyword ranks. You need to know whether they are working or not and to do so you need the help of keyword tracker tool. This tool will enable you as Amazon seller to track the changes in your optimization and marketing effort so that you can understand how every change is affecting your product listings rank for particular keywords on Amazon.

How To Use The Keyword Tracker

  • Insert the ASIN and the keywords that are relevant to most to buyers. 
  • You will see detailed data showing how many of your tracked search terms are ranking for organic as well as PPC results.

9. Black Box – Products Research

helium 10 black box

Every seller knows how challenging it can be to decide on the most profitable products. Finding such products involves a lot of research, hard work, and patience. You will also have to review all the potential products so as to determine their suitability this can be very time consuming, however, with the help of black box you can be able to do this without taking too long. Black box is meant to help you get the actual picture and choose the most profitable niche. 

How To Use The Black Box

To use this tool is never hard. Set your criteria and let the tool get results for you based on your chosen criteria. It will provide detailed data that include almost everything starting from reviews, monthly sales, seller dealing with such products, etc. 

10. Helium 10 Inventory Protector

helium 10 inventory protector

This help to Amazon sellers to put a limit on the number of units that can be bought with a coupon for certain products so you (seller) will never have to worry about coupon misuse.

How To Use The Inventory Protector

Select the item you wish to protect, set a max limit that buyers can buy from your inventory, select protect, and Amazon will process your request.

Visit the Helium 10 website

How to Get The Most Out of Helium 10

Amazon sellers benefit from using Helium 10 in many ways.  Below are some of the ways to benefit from this reliable software.

1. Listing optimization

The most challenging part when it comes to selling on Amazon is listing your products. The way you do it is very important. This tool ensures that anyone can comfortably build and optimize their product listings, therefore, making your product to rank the top of the page

2. Tracking the best keywords

This tool also helps to look for the keywords that shoppers are using to find products. It will recommend some keywords that will rank high on the page. Basically, you can simply launch a product or optimize it in the existing listing to track the keywords for your campaigns, etc.

3. Product research

The good thing about this tool is that it can look for winning product ideas for you. It can find winning or promising products, making your work easier. You only need to use it and go deep into the market to research and validate the ideas.

4. Refunds

Again, if you want to know if any product is reliable, look for their warrant option. If there is no money-back guarantee, then don’t fall prey, Helium 10 offers a refund guarantee on any damaged or lost inventory. It is a super tool that helps manage all the refunds.

5. Keyword research

This tool helps you find appropriate customers by offering profitable keywords. It can recommend the best keywords that many customers are using to find products. With these keywords, it is possible to discover the traffic right to your listing.

6. Spying

The best way to succeed as an Amazon seller is to look at what your competitors are doing. You should be ready to learn if you want to win more profits. Your competitor might be using a strategy that can benefit you a lot. Again, you can learn something that you can modify and become beneficial to you. So you can use this tool for this purpose, and it will uncover all the keywords required for ranking.

There are several other ways that Amazon sellers benefit from Helium 10. Among them are product monitoring alert, keyword index checker, hijacking, inventory protection, and many more.

Helium 10 Plans and Pricing

Helium 10 offers simple and affordable pricing. The good thing is that they have a free plan that allows you to try their services and find out if it will work for you. Below are a comprehensive plan and features they actually offer.

1. The Free Plan ($0)

  • Black Box (20 Uses)
  • Magnet (2 Uses Per Day)
  • Frankenstein (30 Days)
  • Index Checker (6 uses)
  • Alerts  (Upto 2 ASINs)
  • Refund Genie (Limited)
  • Trendster (30 Days)
  • Xray (1000 Requests)
  • Cerebro (2 Uses Per Day)
  • Scribbles (30 Day)
  • Keyword Tracker (20 keywords)
  • Unlimited Inventory Protector
  • Profits (Weekly Updates)
  • Multi-use Login

2. A La Carte Plan

  • Black Box ($37 per month)
  • Magnet ($37 per month)
  • Frankenstein (30 Days Free)
  • Index Checker ($17 per month)
  • Alerts ($37 per month
  • Refund Genie ($97 per month)
  • Xray ($17 per month
  • Trendster (30 Days Free)
  • Cerebro ($37per month)
  • Scribbles (30 Days Free)
  • Keyword Tracker ($57 per month)
  • Inventory Protector (Unlimited)
  • Multi-use Login
  • Profits

3. Platinum Plan ($97 a month)

  • Black Box
  • Magnet
  • Frankenstein
  • Index Checker (150 Uses)
  • Alerts (Upto 300 ASINs)
  • Refund Genie
  • Xray
  • Trendster
  • Cerebro
  • Scribbles
  • Keyword Tracker (2500 Keywords)
  • Inventory Protector
  • Multi-use Login
  • Profits

4. Diamond Plan ($197 a month)

  • Black Box
  • Magnet
  • Frankenstein
  • Index Checker (300 Uses)
  • Alerts (600 ASINs)
  • Refund Genie
  • Xray
  • Trendster
  • Cerebro
  • Scribbles
  • Keyword Tracker (5000 Keywords)
  • Inventory Protector
  • Multi-use Login (3 Users)
  • Profits

Platinum and Diamond Plan come with two options of billing period. You can choose to pay Monthly or Annually. If you have no issue with budget, then choosing Annual billing will save you $194 for Platinum Plan, and $394 for Diamond Plan.

Visit the Helium 10 website

Pros and Cons of Helium 10


1. Makes spying easier

If you want to succeed in the online business, you have to monitor your competitor, know what they are doing, and learn from them. This way, you will be able to see their tricks and improve them to make your idea better. Helium 10 helps you to reveal and monitor your competitor’s strategy by uncovering the keywords they are using to rank.

2. It is an all-in-one software

Having a tool that includes everything you need is the best experience. Helium 10, in this case, boasts of having everything to your advantage and minimize the hassle of looking for extra tools to get your job done or get the data you want.

3. It offers considerable plans

For instance, if you choose A la carte plan, you will find that it enables you to select the package of tools that you find beneficial. You don’t have to add all the features that you don’t like with your subscription. 

4. It offers complete data  for product launching

Helium 10 helps you to streamline product launch strategy easily. What happens is that it helps you identify the best product and rank your keyword correctly by the use of the CPS formula. You only need to evaluate how many units are required to sell to rank high on the first page of search engines.


1. Limited Starter Plan

The Free Plan offers many features, but all you can do with this plan is very limited. For example, you can use Magnet and Cerebro just for 2 times a day. However this is enough in the purpose of learning how the software works and to get familiarize before you purchase the software.

2. Little bit too complex for beginners

If you are starting it out, you may need a time to learn the software. But no need to be worry as Helium 10 have many tutorials on how to use the software and they have good Support to ask for if needed. The fact that you can learn it on your own, you may avoid using some features which experts use for their advantage.

Helium 10 Alternatives and Comparison

1. ZonGuru

When compared to Helium 10, most users say that ZonGuru:

  • Is more user-friendly (but this is subjective).
  • Has less features.

2. Sellics

When Compared to helium 10, most individuals believe that Sellics:

  • Has a better customer support.
  • Is more costly.

3. Jungle Scout

When compared to Helium 10, most users say that Jungle Scout:

  • Has a better customer support.
  • Is more costly.

4. Camelcamelcamel

When compared to Helium 10, most users say that Camelcamelcamel:

  • Is more user-friendly (but this is subjective).
  • Is more costly.

5. DataHawk

When compared to Helium 10, most users claim that DataHawk:

  • Has a better customer service.
  • Has less features.

Conclusion: Should you buy Helium 10?


There is no doubt that Helium 10 is one of the best software tools for anyone who wants to succeed as an Amazon seller. It will help you identify the trends, look for high-ranking keywords, spy on competitors, and optimize your product listing to enhance your sales and conversions.

If you want to get started or already selling on Amazon, then this is the right to use the Helium 10 software. It will help you save a lot of time and assist you in getting greater sales and conversions. We see that Helium 10 is worth buying due to its amazing tools that are not available in other softwares. And you don’t need to use 2 or 3 softwares as everything you need to successful in your Amazon business can be found in the Helium 10.

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